10 Blog Ideas That Make the Most Money in 2023


There are so many niches out there that it can be hard to come up with blog ideas that make money. If you know that you eventually want to monetize your blog and make some money off all your hard work, then considering your niche before you start is pertinent.

I started my current blog more than 10 years ago now, back in 2012. I was just in high school and didn’t bother thinking about the most profitable blog niches, and ended up choosing book blogging. As time went on, I realised this niche was not profitable and so I combined it with another passion: travel.

A Custom Diagram Showing Blog Ideas That Can Make Money

Since then, I’ve started another blog centered around Denver, Colorado, as well as a website with a blog to help showcase my services as a freelance creative branding expert, web designer, and social media manager. It’s fair to say that my experience shows that I’ve learned what to blog about to make money and that I have a good idea about the most popular blog topics.

10 Blog Ideas That Make the Most Money

If you are looking for blog topics that make the most money, then you’re in the right place. You might not even know blogging ideas like the ones in #9 and #10!

Here are the top blog ideas that make money!

What Is a Blog?

If you’re reading this post, it’s pertinent that you fully understand what a blog is before digging into blog ideas that make money.

At its most basic level, a blog is a website where someone starts to share their opinions, thoughts, or feelings online. They practically run this website all on their own and are also in charge of their social media marketing, monetization, public relations, editing, and more.

Blogs can be hosted on many different platforms, including WordPress, Squarespace, Wix, or even the new kid on the block, Showit. While it can be costly, there are also free blogging platforms out there until you are ready to fully dive into it and devote some money to your site.

You won’t learn how to make money with a travel blog until you begin to put money into it from experience.

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Which Blog Topics Make Money?

It’s time to answer the age-old question: what kinds of blogs make money? Below, learn more about the blog niches that make money, and also find out how much some of the more popular bloggers in each niche make on average each month.

1. Mom/Parenting Blogs

Are you a parent? Then you could easily start your own mom or parenting blog, which is one of the best blog ideas that make money.

This is one of the most popular blog niches that make money, so it is a saturated niche in the blogging industry. However, that’s not to say that you can’t start your own parenting blog and take a unique stance or approach that hasn’t been done before.

For instance, maybe you focus solely on newborns or an older age like middle school kids. Whatever you choose to do, just make sure that it’s original and isn’t the same as another mom or parenting blog out there.

Some other ideas could include focusing on ways to keep children busy, recipes specifically for children, or how to parent teenagers. Honestly, the possibilities with a parenting or mom blog are endless.

The most common way for bloggers in this niche to make money is with sponsored posts, advertisements, and affiliate income. A fair amount of bloggers in this niche also make money through digital products that they sell to help their audience.

2. Food and Recipe Blogs

Another one of the topics that make the most money is food, which makes sense because people are always looking for ways to up their recipe game.

This is also a successful blogging niche for marketing on Pinterest, but that could be a blog post all on its own.

Similar to mom and parenting blogs, with a food blog, there are so many different stances or focuses you could take despite this being a popular niche already. You could focus solely on a specific type of food, like Italian, or focus on healthy meals only.

I’m sure that you’ve searched for a receipt and ended up on a food blog at least once or twice — maybe without even realizing it. These types of blogs are great for ranking in SEO and getting traffic.

The most common way for people to make money off food blogs include affiliate income, advertisements and sponsored posts.

This can be a more challenging niche to try to make passive income from digital products because not many people will want to buy a cookbook from you when most of your recipes are free to view on your blog anyway.

3. Technology or Gaming Blogs

Consider starting a blog focused on technology. This can be an incredibly lucrative blog niche, especially because technology is always changing, and we have a desire to keep up with the latest trends.

The most common way to have a technology blog is to do tech reviews. People want to know if purchasing an expensive piece of equipment is worth it, and your review could help them immensely.

Another niche under the umbrella of technology that’s popular is video games. This can be computer games or games for another console but can get you a decent amount of traffic to your website, especially from the gaming community.

Similar to other blogs on this list, a common way to make money with this type of blog is affiliate income. Technology also costs a lot, so if you can convince someone that a particular product is worth it and they click to purchase it through your link, you can make a pretty penny from them.

Sponsorships and advertising are also ways that tech and video game bloggers make money on their sites. Like food blogs, passive income from digital products can be a bit more complicated in this type of blog.

Adam from Adam Enfroy once made $80,000 in a month from his blog about software reviews — there’s a lot of money to be made in the tech niche for sure.

4. Travel Blogs

Writing in the travel niche is another one of the blog ideas that make money. People are always looking to travel, no matter the time of year.

You’ve most likely turned to the internet to help plan your itineraries when you’ve travelled before and have almost certainly ended up on a travel blog.

As humans, we trust the experiences of others and look to reviews as social proof to decide whether certain attractions are worth it or not.

If you are a traveller yourself or love travelling, this could be an excellent niche for you to consider blogging in.

However, while this is one of the blog topics that make the most money, you may also want to consider that sometimes there will be lulls in travel, just like during 2020-2022.

When it comes to blogging about travel, the ideas are also endless. Maybe you’d like to have a location-specific blog and focus solely on blogging about your favourite city or even your home state. These have been proven recently to be more lucrative than blogs that cover multiple destinations.

You could also focus on a particular continent or country, or a type of travel, like sustainable travel. 

Travel bloggers make money from advertisements, affiliate marketing, sponsored posts, and paid trip opportunities.

5. Health and Fitness Blogs

Health and fitness are among the most profitable blog niches. People are always looking for ways to stay fit, especially as more people start working from home.

When it comes to this niche, you could take many different focuses, such as a particular sport, type of exercise, or even just document your own health and fitness.

Another approach you could take might be wellness, such as yoga or meditation, to help someone cope with stress and anxiety. The possibilities are endless for health and wellness, and you’ll most likely never run out of blog post ideas.

Bloggers in this niche make money through advertising and affiliate marketing, but they can also sell tons of digital products and services to buffer their monthly income. Ebooks and private 1:1 coaching are just a few possibilities when it comes to offering products or services.

6. Beauty and Fashion Blogs

Beauty and fashion are two blog ideas that will probably always make money. Trends in these industries are always evolving, and often, bloggers are looked to by the public to keep them informed on the latest styles.

There are lots of different ways that you could blog about fashion. You could write fashion reviews, discuss current trends, or share different styles depending on the season. 

In particular, fashion bloggers have gained lots of popularity on social media, especially on Instagram. This can lead to lots of sponsored post opportunities, which can add a bit more income to your side hustle.

While you should never start a blog to get anything for free, beauty bloggers are known for getting lots of free products to share in their posts, especially as they begin to gain more followers and get that famed influencer status.

Most bloggers make money with this niche through sponsored social media posts, affiliate marketing, and advertising.

7. Personal Finance Blogs

Believe it or not, blogging about money is actually one of the blog topics that make the most money. It seems crazy, right? But it’s 100% true, with many finance bloggers earning more than 100K per month. 

Money bloggers can take many different focuses, from paying off student loan debt to living more frugally. Many money bloggers also focus specifically on saving money as a family or saving money to have more financial freedom.

Everyone wants to know how to make more money. That’s why you’re reading this article, right? That’s why blogging about it can be incredibly lucrative, and it can also help a lot of people.

If you’re struggling to think of blogging ideas around the finance niche, think about investments, saving money, retirement, and other sub-niches that can help you think of the best finance blog topic.

Most financial bloggers earn their income through affiliate marketing and advertisements. They can also make money through digital products, like ebooks or worksheets, to help their audience stay on top of debt and income.

Another popular way that finance bloggers make money is through courses where they teach others to make money through side hustles, buying and selling products, and more. They can also offer services to help others through consultation calls which can earn bloggers even more money.

8. Arts and Crafts Blogs (DIY)

How many times have you turned to the internet before to find out how to do a craft at home? Pretty often, right? That’s what makes arts and crafts one of the most profitable blog niches.

If you have an adoration for crafting, whether it be knitting, sewing, or something else, you can easily start a blog about it. The great thing about this niche is that DIY craft posts do incredibly well on Pinterest, so it’s pretty easy to get traffic in this niche.

Another significant aspect of this niche is that there are an endless amount of arts and crafts out there. Plus, you could easily publish based on the season, which could help you rank even better on Google.

Arts and crafts blogs help many different people, including parents, teachers, art clubs, and more. That’s what makes it one of the most searched niches on the internet when it comes to blog posts.

Bloggers in this niche make money from affiliate marketing, sponsored posts, and advertisements. 

9. Interior Design Blogs

Similar to arts and crafts, interior design is another blog idea that make money. Whether you’re an interior designer or it’s just a hobby of yours, this could be a blog niche that you consider if you want to make some extra income.

People are moving all the time, and are always looking to the internet to help them when it comes to different ways to furnish their new homes.

Interior design blogs can also be helpful if you’re interested in fixer-uppers because you could document all the projects in the house that could, in turn, help others.

A more simple way to approach having an interior design blog could be updating furniture that you already have in your house. This is also a trendy niche on Pinterest and YouTube, which you could also add to your content marketing plan to help with your monthly income.

Interior design blogs make their money usually through advertising and affiliate marketing income. They might also offer services, like going to people’s houses and fixing up different parts of their home, or digital products.

If you’re wondering what kinds of blogs make money, interior design is one of the most underrated.

10. Lifestyle Blogs

The lifestyle niche is one of the top blog ideas that make money. Lifestyle can kind of mean a bit of everything, from organizing your life and finding a healthy balance between work and downtime, to life while in college.

The one thing that sets a lifestyle blog apart from other blogs is that it usually focuses on a particular age group. For example, maybe the lifestyle blog focuses on college students or recent retirees.

Lifestyle blogs are extremely lucrative because there will always be someone that fits the demographic you target. However, it might be strange to be still blogging about college when you graduated five years ago, which is something to consider.

One of the beauties of lifestyle blogging is that you could change your demographic as you age. Some bloggers do that, and they are pretty successful with it.

Lifestyle bloggers make money through sponsored posts, sharing their own digital products, and also advertising and affiliate marketing.

Things to Consider When Choosing a Blog Niche

There are quite a few things to consider when deciding on what your blog niche should be. While this blog post is all about what kind of blog niches make money, you should never start your blog solely because you want more income.

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If your desire to blog is money-driven, then you’ll most likely soon regret it — making money is something that takes a long time to do on a blog. Most bloggers don’t even start seeing any income until they are at least a year in.

You can’t become an overnight sensation when it comes to blogging. It takes a long time to start to see results even from just SEO so that you can rank well on Google and begin to get more exposure and traffic.

First of all, you need to be sure that you are picking a niche that you are passionate about. If you’ve never been on a trip in your life, then you probably shouldn’t choose the travel niche for your blog’s focus.

You’ll also want to consider what blog niche you can come up with tons of blog post ideas for.

You don’t want to start a blog only to find that you only have two different post ideas that you can come up with. A blog could easily fail if you don’t post consistently.

Last but not least, you will want to consider what other people are doing. You don’t want to start a blog only for it to hide away from the many other blogs in the same niche.

Take a specific stance on a popular niche or find a way that makes you stand out from the rest of the crowd.

As long as you don’t start your blog solely because you want to make money, you should find a niche that you are happy with.

How to Start a Blog

Here are a few simple steps to help you start a website of your own.

1. Pick a Purpose and a Topic

Before you even begin blogging, you have to take the time to choose a niche. Hopefully, this post has helped you know which blog topics make money, so you can come up with a few ideas to get you started on this step.

Whatever niche you choose, make sure that it is one that you can write a lot about and that you won’t get sick of it in a year or two. Don’t feel bad if it takes you a while to choose a niche, because it took me quite a bit of time.

After deciding on a niche, it’s time to come up with a name, which may be even more difficult than picking a niche.

2. Choose Your Name, Buy a Domain, and Claim Your Social Media Handles

Picking a name might honestly be the most challenging step out of these five. It probably took me about a month to choose a name for my website.

Remember that once you choose a name, it doesn’t necessarily mean that it has to be your blog’s name for eternity. However, changing your blog name once you get more established can prove to be pretty tricky and costly.

When choosing a name, try to pick one that has to do with your topic. So many blogs are just named after someone’s full name, which doesn’t tell visitors that much about what their blog is about.

Once you pick a name, make your way to the internet to purchase your domain from a site like GoDaddy. This usually will cost you only about $12 per year, so it’s incredibly cheap. Note: if you host your website with Bluehost, the domain name is included.

During this time, you’ll also want to start claiming your social media handles so that they match your domain. Every handle should be the same to help build brand awareness.

3. Pick Your Blogging Platform

After choosing your name and niche, it’s time to decide on a web hosting platform. There are many different ones out there, so make sure you take your time to do research and pick the one that’s best for you.

The most popular one out there is WordPress. If you choose WordPress, make sure you also purchase hosting from another provider like Bluehost or SiteGround.

When choosing a host for your blog, make sure you read all of the reviews. Some hosts aren’t particularly known for having excellent customer service, which could be a deal-breaker.

A few of the top blogging platforms include WordPress, Squarespace, and Wix.

4. Decide on Branding and Design Your Site

This next step is probably the most fun part. Now, you can take the time to finally start designing your website and make your blog come to life.

There are many options to this, especially when you are first starting to blog. You could use a free template, create your own using something like Divi or Elementor, or purchase a paid template from an online shop.

Most beginners usually opt just to use a free template for a while until they feel that they are ready to take the leap and begin paying for parts of their website.

During this time, be sure also to create a logo and come up with branding to have consistency across your site. As a web designer myself, there is nothing worse than someone having 500 different fonts.

5. Write and Publish Your First Post

After you’ve done all the other steps, you can write your first blog post and hit publish. Remember that your first post does not have to be perfect; I know mine wasn’t, and I’m sure many other bloggers will say the same about theirs.

Over time, you can go back through and update your blog posts with SEO if you don’t want to learn how to do it right now, even though it will save you tons of time.

Once you get the hang of it, be sure to try to post consistently, at least once a week, to start gaining authority in your industry.

Blogging Ideas FAQs

Still wondering what to blog about to make money? After starting numerous websites and blogging for more than 10 years, I’ve been asked countless questions about the best blogging ideas for earning an income. Here are some of the main blog topic FAQs I get.

What blogging ideas have the most chance of earning money?

I’ve listed all of the best blog topics for monetization in this article, but if you’re looking to earn as much as possible, I’d say food blogs, tech blogs, and finance blogs are the best blog topics that make money.

What kind of blog is most popular?

It’s hard to nail down what the most popular blog topics are. According to Wix (a website that hosts over 200 million blogs) Food blogs are the most popular type of blogs in 2023, followed by travel and health & fitness blogs.

Is starting a blog in 2023 worth it?

Absolutely. I started a new blog in 2020, another in 2021, another in 2022, and will likely start another in 2023. There are more than 400 million internet users online today with over 20 billion blog pages published each month. In short, there’s plenty to go around for everyone.

How do blogs make money?

Most blogs earn money through advertising, affiliate marketing, partnerships, and sponsorships. Check out the video below for more information on how blogs earn an income.

Can you make $1000 a month blogging?

Sure you can, and I do, but you’ll need to put in a lot of work. You’ll need to know which blog topics make money, choose one of those topics, and do a lot of writing.

Check out this video about blog topics that make money:

Best Blogging Ideas Summary

The best blog topics and blog ideas to make you an income online in 2023 are:

  1. Parenting: Blogs about being a mom or dad, raising children, & homeschooling.
  2. Food: Blogs about cooking with fun and easy recipes, how-tos, and cooking tips.
  3. Tech: Blogs about technology like the latest smartphones. Includes reviews and lists.
  4. Travel: Blogs about travelling. Where to visit, top attractions, personal stories, and more.
  5. Health: Blogs about personal health & wellness. Best written by health experts.
  6. Beauty: Blogs about makeup, beauty, and fashion often with make-up tutorials & reviews.
  7. Finance: Blogs about personal finance, saving money, investing & retirement.
  8. Arts & Crafts: Blogs about arts and crafts are often child-focused with fun videos.
  9. Interior Design: Blogs about interior design often include blueprints, style tips & more.
  10. Lifestyle: Lifestyle blogs are a broad topic about your personal life & life goals.

Now You Know What to Blog About to Make Money

Hopefully, this post has helped you discover blog ideas that make money and you’re now ready to choose a profitable niche. I’ve listed 10 of the most popular blog topics and each of them has earning potential.

With blogging, hard work and consistency are crucial, so make sure that you stay on top of the latest trends, learn about SEO, and start monetising the second you can to make a profit.

Do you have a friend who is considering starting a blog and wants to know which blog topics make money? Be sure to share this post to let them know about the blog niches that make money!

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