Pop culture icon Paris Hilton is serving up her latest project, a glittery pink waffle, to Hampton by Hilton guests in the U.S. and Canada.
Hilton teamed up with Hampton to introduce the latest seasonal flavor, dubbed the Sparkling Strawberry Hampton Waffle, alongside a special Sparkling Strawberry Hampton Waffle Kit that can be purchased online for $29.99 and includes everything you need to make the new waffle, like waffle mix and edible glitter.
“The Sparkling Strawberry Hampton Waffle is totally iconic, sweet, and so me,” Hilton said in a statement about the waffle. “I’m excited for everyone to try it and start their mornings with a little sparkle.”
The waffle was unveiled at an event in New York City at the Hampton Inn Manhattan/Times Square Central, attended by TPG. At the event, one of Hampton by Hilton’s U.S. Waffle Bosses, Beverly Christmas of the Hampton Inn Paris in Paris, Illinois, was able to showcase just how fun decorating a waffle with toppings (like whipped cream, chocolate chips, chocolate sauce, strawberries and, of course, edible glitter) actually is, whether you’re making it at one of the 2,400 locations in the U.S. and Canada or right at home.
In fact, this is the first time Hampton’s waffle mix has been available for purchase since the chain first introduced its now-iconic waffle back in 2009.
As TPG previously reported in August, when the Hilton Honors-affiliated hotel brand celebrated its 40th birthday, guests at Hampton by Hilton properties eat a whopping 30 million regular waffles each year and about 120 million miniwaffles. Over the years, new seasonal flavors have rolled out to much fanfare, including lemon, pumpkin spice, red velvet and birthday cake.
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“At Hampton by Hilton, breakfast is such a key part of what we offer, and our waffles have become an iconic symbol of that tradition of providing a friendly and reliable stay,” said Shruti Gandhi Buckley, Hampton by Hilton’s global brand leader. “This collaboration with Paris Hilton brings a fresh, playful twist to something that’s already so loved.”
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