Few things compare to seeing the Macy’s Thanksgiving Day Parade in person on a brisk November morning. Watching massive balloons like Snoopy and even modern favorites such as Bluey and Grogu (aka “Baby Yoda”) fly down the streets of New York City is an iconic holiday experience on many families’ travel wish lists.
Assuming you don’t live in the Big Apple or the immediate area, seeing the parade will require foregoing (or delaying) a traditional Thanksgiving meal at home. However, passing on this tradition will likely be well worth the effort once you see your child giddy with excitement as their favorite cartoon characters float by.
More than 3.5 million people attend the Macy’s parade in person each year. It’s important to strategize your visit so you are not far from the curb, struggling to catch a glimpse of the street.
We have attended the event ourselves, and it’s safe to say that there are several things you’ll want to keep in mind as you plan your day at the parade. Here are our top tips for viewing the 2023 Macy’s Thanksgiving Day Parade.
Related: Holiday airfare is rising: What to know if you haven’t booked yet
Catch the balloon inflation the day before
If you want to get an up-close view of the balloons featured in the annual parade, you won’t want to miss the Macy’s Thanksgiving Day Parade Balloon Inflation. During this event, you’ll see the balloons come to life as they are inflated.
Occurring the day before the parade, the inflation starts at noon on the Upper West Side at 72nd Street and Columbus Avenue near the American Museum of Natural History. It runs until 6 p.m., giving you several hours to get a sneak peek at what’s to come during the parade.
Not surprisingly, this preparade event is very popular. Long lines form as the balloons become fully inflated in the early evening. The earlier you arrive, the less crowded it will be as you walk the organized trail to see the balloons. Know, though, that inflating a giant balloon the height of a four-story building takes time. So, you may want to test your luck by arriving closer to 3 p.m., when most of the balloons start taking shape.
To get to the event location via public transportation, allow extra time; the subway station at 77th Street tends to get very crowded as the afternoon wears on. You can also hail a cab or use a ride-hailing service, though you’ll want to walk a block or two north of the gated-off section to avoid delays.
Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts
TPG tip: Consider taking the 1, 2 or 3 train to Broadway and 72nd Street instead. It’s a bit farther away but an easy walk — just follow the crowds.
Related: These are the best New York City hotels for families to check out
Line up very early on the parade route
When we saw the parade, we nabbed spots around 55th Street and Sixth Avenue, a few blocks after the parade turned from the Upper West Side, to head down toward Macy’s. Even though the parade started at 9 a.m., we arrived a little before 7 a.m. This was already too late to get a spot directly on the curb.
Still, we managed to be in the second row, which was sufficient, especially since the people ahead of us were happy to let all the little kids line up in the front to get good views.
If you don’t want to rely on luck and instead wish to snag a coveted front-row spot on the curb, you’ll need to show up before 7 a.m., as the streets were already lined as far as the eye could see by that time. Based on conversations with some parade pros around us, 6 a.m. is the magic time to get a curb spot on this part of the route.
Other portions of the route may require an even earlier wake-up call, so plan accordingly if you have a particular location in mind. For example, we were told that the prime seats in the covered bus stops fill up by around 4 a.m.
Should you have deeper pockets and want to avoid being outside in the elements, you can pay for brunch with a view along the parade route. Just be sure to look into these reservations well in advance, as they tend to fill up quickly.
Related: Your guide to the can’t-miss holiday happenings in New York City
TPG tip: For those arriving later in the morning, you can stand in the closed-off side streets leading to the parade. You might be 10-15 people back, but you can still see most of the action.
Bring something to keep you occupied — and warm
The parade starts at 9 a.m. at Central Park West on 77th Street. Since the route is 2 1/2 miles long, the lead marchers don’t reach Macy’s until about 9:40 a.m. This means you’ll have some idle time before you can start watching the spectacle.
Because you could find yourself waiting several hours until the parade shows up, you’ll want to bring some stuff to keep your kids occupied, such as snacks, breakfast and portable games. A backup charger is a good idea, too.
My family opted to enjoy breakfast on the street before coloring and watching some Netflix shows on our cell phones. We sat as much as possible before the parade arrived, which I highly recommend doing — at the very least, for your little ones — to preserve your standing ability for when the balloons make an appearance.
You can bring camping chairs, buckets or anything else you may want to sit on to the parade, though these items are not very helpful for the parade itself since everyone seems to stand. Still, at the very least, you’ll probably want to have some hotel towels or blankets to sit on instead of the hard, cold, gum-covered New York City sidewalks.
Don’t forget proper attire (think: jackets, hats, gloves and umbrellas, too, if rain is in the forecast) since the weather can quickly turn in late fall.
Live in the moment
While we all attend the parade with images of the annual event from our TV screens playing in our heads, know that the celebration is a little different in person.
Like at home, everyone begins getting excited as the parade start time nears, and before long, cheers erupt as the parade comes into view. The first thing we spotted was clowns roller-skating with bundles of balloons. Soon after came the New York Police Department motorcycles, horses, marching bands, cheerleaders, floats and, of course, the huge character balloons.
However, what you may not realize from watching at home is how interactive the experience can be. Being so close to the front row meant that our daughter got to be part of the parade. In addition to receiving high-fives from clowns and getting confetti in her hair as it was thrown, she got to enjoy a face-to-face encounter with a Harlem Globetrotter.
Everything you see on TV doesn’t happen along the parade route, either. Some performances, including those by the Radio City Rockettes and various singing and dance groups, only occur in front of Macy’s Herald Square (where the cameras are). As a result, you’ll want to manage your expectations. Don’t worry about what you’re missing. Instead, focus on all that’s taking place in front of you: the floats, balloons and festivities.
Related: 10 tips for flying during the holidays this season
Book a hotel near the parade route
The parade covers so much of the city that there isn’t one best hotel for attending the Macy’s Thanksgiving Day Parade. While some hotels are physically on the parade route, it’s not as simple as booking a room at one of these properties and watching the festivities from your window.
Sure, some windows at the route-adjacent hotels offer good views, but hotels are savvy, so those rooms are often sold as part of pricier parade packages. As such, you’ll have to pay more and often meet minimum stay requirements to see the parade from your actual hotel room.
If you don’t want to splurge to see all the action from your room, ask if your hotel has a special viewing area for guests. Often, hotels on the parade route have some space outside where patrons can watch the parade as it passes.
The following are a few highly regarded properties on the parade route:
Should you have trouble securing a room at a property on the parade route or wish to save a little money, consider staying a block or more off the route.
On our trip a few years ago, we stayed one avenue off the parade route at The St. Regis New York and loved it. It was a very short walk to and from the parade, which was much appreciated when the parade ended, as it was a chilly day when we attended.
Some other points-friendly hotels that are within walking distance of the parade route include:
Related: 8 festive hotels for people who really love the holidays
Bottom line
After my family attended the Macy’s Thanksgiving Day Parade, we walked away thinking the event was wonderful. The balloons flew high, the weather that year was decent for late November, and the people all around us were fantastic. It even started to snow right before Santa arrived at the end in a way you couldn’t plan.
Since New York City is an incredible place to be for the holidays, there are all kinds of other ways to celebrate the season after kicking it off with the parade.
Be sure to see Santa in person at Santaland on the eighth floor of Macy’s on 34th Street (reservations are required). Also, peruse some of the festive holiday markets throughout the city when you’re not busy ice skating at Rockefeller Center or catching a performance of a Christmas classic like “The Nutcracker” or “A Christmas Carol.”
Related reading:
